Destination goals

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Term or phrase Destination goals
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Notes Destination goals are long-term goals which express the vision of the company to create social value through time-bound actions. For example, the Campbell Soup Company has set destination goals it hopes to achieve by 2020 which cover a ten-year period. Among these goals are cutting the company’s environmental footprint in half and advancing the nutrition and wellness profile of the product portfolio, among other goals.
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